From Frustration to Foundation: Rethinking a Mission-Critical Internal Tool
Research and strategic vision that turned a broken internal system into the foundation for a full redesign programme at a global automotive manufacturer.
Strategic & UX Designer · Munich
Before you build the wrong thing: let's get it clear.
Most product teams aren't short on ideas or AI tools. What they're short on is a clear, shared direction for what actually matters.
That's where I come in.
We've been building for months — but something feels off. The vision is fuzzy and everyone's working from a different version of it.
The rebuild got approved. But we're not sure the strategy behind it is any clearer than it was the first time around.
Design and tech are pulling in different directions — not because anyone is wrong, but because nobody's aligned on what right looks like.
Everyone is under pressure to ship AI features. But we haven't agreed on which ones solve a real problem — and which ones are just feature theatre.
Who this is for
CPOs and product leaders at a critical moment.
I work with senior decision-makers at a pre-launch stage or in the middle of a digital transformation, who need clarity, direction, and someone who understands both the human and the technical side of what to build next. Including where AI belongs in their product and where it doesn't.
I bridge strategy, design, and AI. Not the hype version of AI: the practical kind that tells you what to actually build for your users, what to skip, and what the technology can and cannot do. Based on my experiences, I understand how organisations actually make decisions, and I use that understanding to help teams align on a product direction they can all execute on.
A clear path from uncertainty to momentum.
01
Product Readiness Check
A focused diagnostic of your current product direction, team alignment, and strategic gaps. We identify exactly where clarity is missing and what needs to happen first. Including an honest assessment of where AI fits into your product direction, and where it would create more problems than it solves.
Outcome: A concrete action plan and shared direction02
Product Strategy & Roadmap Design
We build the strategic foundation: a clear product vision, user research, prioritised roadmap, and alignment across stakeholders. From ambiguity to a direction everyone can execute on. Where AI creates genuine opportunity for your users, we map it in. Where it doesn't, we name that clearly — so you stop second-guessing it and start building.
Outcome: A strategy your whole team can work from03
Design Leadership
Embedded support to keep design and product aligned as the team executes. Research and Design oversight, quality assurance, and strategic input when it matters most.
Outcome: Consistent quality and direction over timeWork that created clarity.
From Legacy to Living Product: Creating a Vision for Next-Generation Patient Management Software
Research and strategic vision that built the case for rebuilding a mission-critical patient management platform and guided the feature-by-feature execution that followed.
From Assumption to Evidence: Continuous UX Research and Design for Germany's Energy Grid
Continuous UX research and feature design that gave a major energy transmission operator the evidence they needed to improve their self-service data portal and the metrics to know it was working.
45-minute Product Clarity Session
A focused conversation about where your product stands and what's blocking progress. No pitch. No deck. Just honest, clear thinking.
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